Re-Branding: Journey Theater Arts Group

Brand Workshop, messaging development, social strategies, re-branded website for the area's largest youth theater group.

Following a Branding Exercise I conducted with the client, I developed new brand messaging for Journey Theater Arts Group.  The main outcome of this was the website at www.journeytheater.org but has been leverage for all of their internal and external publics in everything they do.   I also wrote the majority of the website's copy, which, of course, was based on the brand messaging.
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